Website & Photography
Selectrical Services Website
& Photography
Selectrical is a trusted electrical services company providing fast, reliable work for residential and commercial clients across Sydney. They worked with Pictura Digital to overhaul their website, improving usability, highlighting their expertise, and converting more visitors into enquiries.
Challenges
Selectrical is an electrical services company operating in multiple suburbs. Their old site was functional but generic. It didn’t highlight specialties, case examples, or customer feedback. Potential clients often couldn’t find the right information fast (service areas, qualifications, or what made Selectrical different), so many called competitors or left the site.
Solution
We restructured the site to spotlight what Selectrical does best: responsive service, certified electricians, quick turnaround, and clean work. Added service area maps, project galleries, customer stories, and simplified contact forms. We put emphasis on emergency call-outs, certifications, safety, and customer reviews. Also improved speed, SEO fundamentals and user journey for mobile.
Outcome & Impact
- Leads via contact form increased by ~70%.
- Average time to response shortened, since enquiry forms had clearer fields.
- SEO improvements led to higher rankings for service-area keywords, meaning more organic traffic.
- More repeat and referral business as customers reported greater trust in professionalism.
Photography
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“Now when people call, they’ve already seen our work, our service zones, and what we stand for. It means our conversations start further ahead and end in jobs more often.”
