Website
Digital Orthodontic College Website
Digital Orthodontic College is a leading training provider for dental professionals seeking to advance their skills in clear aligner treatments and digital orthodontics. They engaged Pictura Digital to create a professional, user-friendly website that showcases their courses, mentors, and student success stories while driving enrolments.
Challenges
Digital Orthodontic College offers advanced training in clear aligner treatments and digital orthodontics. Their previous site lacked clarity around course structure, benefits, and access. Prospective students weren’t clear on what outcomes to expect, or how the courses differed. The site also needed to better showcase student results, mentor credentials, and course flexibility.
Solution
We built a modern, easy-to-navigate site with strong visual storytelling. We mapped out course paths, mentor profiles, student success stories and clearly stated learning outcomes. We optimised pages for fast access to enrolment steps, created downloadable guides, and included clear FAQs. The design emphasised professionalism and approachability to build trust with prospective dental practitioners.
Outcome & Impact
- Enrolments increased by about 45% year-over-year.
- Time to decision (from first visit to enrolment) reduced by 30%.
- Bounce rate dropped significantly on course detail pages.
- Increased trust leads, more enquiries citing mentor credentials and student testimonials.
“The new site made everything clear. I knew what I was signing up for, the mentors, the commitment, the outcomes. Working with Pictura made the process feel well organised and professional.”
