Microsite
Casquila Pools Website
Casquila Pools is a premium pool design and construction company creating bespoke outdoor spaces for homes across Western Sydney. They partnered with Pictura Digital to transform their online presence, with a new website that reflects the quality of their work and makes it easy for customers to enquire with confidence.
Challenges
Casquila Pools is a high-end custom pool and outdoor living business based in Western Sydney. They had a beautifully crafted offering, but their website was outdated, difficult to navigate on mobile, and didn’t reflect the luxury positioning of their brand. As a result they were losing leads, and customers often called for clarifications or dropped off before enquiring.
Solution
We redesigned their website with a clean, elegant visual style that matched Casquila’s craftsmanship. We improved load speed, mobile responsiveness, and simplified the enquiry process. We added high-quality gallery imagery, clear pricing cues, and highlighted their process from design through build. We also integrated trust signals (licences, testimonials) and provided content to help customers understand steps and timelines.
Outcome & Impact
- Enquiries increased by ~60% in the first 3 months after launch.
- Mobile leads doubled due to responsive redesign.
- Decline in support & clarifying calls by 40%, freeing up staff time.
- Improved visitor retention, users stayed longer on the site, browsing galleries and case studies which led to more booked consultations.
“Pictura completely transformed how we present our work online. We now get leads from people who already feel confident in us before we meet, which makes every consultation so much smoother.”
